ALL CAPS focuses on the street art-scene in special program ‘INSIGHT’

From the moment the artists start working with their intervention art and murals, there is a lot to experience. Every day you can go out and see the artists at work, solo or with one of our guided tours. Under the title INSIGHT, ALL CAPS will focus on stakeholders and artists in the field of street art. But everybody is welcome to visit! There is a different theme every day. Register for the free day program down below!

📍ALL CAPS headquarters: Korte Stadionweg 103B. 6 September – 9 September 12:00 – 19:00 
📍EXPECT THE UNEXPECTED: Gaskoepel (Mallegatpark) 7 September – 11 September 13:00 – 19:00
📍 WORK IN PROGRESS BIKE TOURS: 6 September – 11 September, make your free reservation right here!

Ongoing program from Tuesday 6 September to Friday 9 September (free to visit for everybody at our headquarters):

Besides the fact that Rotterdam’s own Jelmer Noordeman will paint a mural (!) at our 2022 festival, he will also show you his video art.

Berlin shop will come over with special collector’s items.

New name, still no gimmicks. We’re going level up this year…
Cross Comix & ALL CAPS are joining forces. In the run-up to the Cross Comix festival on September 23 and 24, there will be an artist in residence spot in the ALL CAPS headquarters. As a taste of Cross Comix, the one and only festival of visual storytelling, this year’s theme is ‘stories from the city and beyond’; cartoonists, illustrators and comic artists will respond to their environment and tell their personal story in images and drawings.
During All CAPS, Dutch Graffiti Library will set up a small pop-up exhibition called About Graffiti Culture. On display are images and objects that arose from the graffiti culture of the 80s and 90s. The exhibition shows that graffiti is the foundation of the street art movement of today.
As one of the first Dutch graffiti artists in the 1980s, the artist Arno A. can be described as one of the founders of Dutch graffiti. More than 40 years later, Arno still regularly works in public space, but in his studio he studies shapes and colors that transcend the traditional lettering. 

INSIGHT PROGRAM (a free registration will be mandatory!)

Tuesday, September 6, 12:00 – 19:00 (REGISTER FOR FREE BY CLICKING THIS LINK!)
The impact of street art

Join us for readings and panels about the impact of street art and its definition.
12:00 Doors open
13:00 – 13:15 Talk: opening
13:15 – 14:30 Talk: what is street art?

13:15 – 16:15 Workshop: make your own print
15:00 – 16:00 Panel discussion: the state of street art in 2022
16:00 – 19:00 Networking

Wednesday, September 7, 12:00 – 19:00 (REGISTER FOR FREE BY CLICKING THIS LINK!)

Think about new steps and how to make them as an artist. We will discuss in various groups how you can professionalize your craft. Topics are work recording, constructing a portfolio and self-representation.
12:00 Doors open
13:00 – 17:00 Photoshoot: Get your own professional press photo
13:00 – 14:00 Talk: Image rights
14:30 – 16:30 Workshop: Planning & organizing
16:30 – 19:00 Networking

Thursday September 8, 12:00 – 19:00 (REGISTER FOR FREE BY CLICKING THIS LINK!)

All kinds of manufacturers are putting new materials on the market that preach sustainability. What are the trends, which products and services have been proven to work and how do we deal with reuse in the year 2022?
12:00 Doors open
13:00 – 13:30 Workshop: Working with climate neutral paint
13:30 – 15:00 Workshop: Street collage
15:15 – 17:15 Workshop: Make your own bio
17:15 – 19:00 Networking

Friday, September 9, 13:00 – 17:00 (REGISTER FOR FREE BY CLICKING THIS LINK!)
International Day

We get into the clash between the street (outside) and the galleries and museums (inside). Is the future of street art still on the streets, now that so many parties are implementing it in their exhibitions? In addition, a wide selection of artists will join us for a talk about the techniques of the future.
12:00 Doors open
13:00 – 14:15 Panel discussion: Street art in museums
14:30 – 15:30 Panel discussion: The future of street art festivals
15:45 – 16:45 Panel discussion: New working techniques
16:45 – 17:30 Meet the artist
17:30 – 19:00 Networking

It’s time to celebrate the first ever ALL CAPS edition

From September 4 to 11, 2022 is the time! The first edition of street art festival ALL CAPS is upon us. We are not complete newcomers to the art game though. You might know us as POW! WOW! Rotterdam. This year we’ll meet again in Feijenoord, Rotterdam.

In that district, where the POW! WOW! Rotterdam story ended, we’ll start writing a new chapter. Even better; a complete new book! With a new cover, but with the same message on the inside; realize beautiful and free art for the neighborhood, the city and all street art lovers in the Netherlands and far beyond!

Of course we can’t do this on our own. A special line-up consisting of street artists from all over the world will create great murals. We’ll offer free guided street art tours, and we will focus on the street art industry during our week program. The closing Sunday, September 11, will be a complete experience in the neighborhood and at the central point of our festival; the Mallegatpark.

We get it; we’re kind of late announcing the program and lineup, but we don’t want to come in with light or easy work. We’re busy confirming some special artists who will make our city even more beautiful.

Anyway, all info coming your way a.s.a.p.! We’ll keep you posted on Instagram: check it out by clicking this link!

Artistic greetings from Rotterdam,


POW! WOW! Rotterdam transforms into ALL CAPS

From now on, street art festival POW! WOW! Rotterdam will be known as ALL CAPS. With their new name and a new design, the street art organization will now stand in its own. The new name matches the ambitions of the organization. The tagline will be ‘Capital Art’. From the 4th till the 11th of September 2022, festival ALL CAPS will transform Feijenoord in the south side of Rotterdam into (street) art heaven once again.

At the end of last year, the organization behind POW! WOW! Rotterdam announced that it was separating from the international POW! WOW! family. Therefore, they will not go along with their name change into ‘Worldwide Walls’. The new name ALL CAPS has many meanings. It is a nod to the spray caps on the spray cans from the graffiti world, but also to typography. It stands for “capitals only,” meaning only capital letters are used. Many graffiti writers choose to work that way. In addition, the name ALL CAPS is an ode to the late hip hop icon MF DOOM. The London born rapper also preferred people to stylize his name in capitals at all times, and even named a song after that preference.

ALL CAPS is the most important street art festival in The Netherlands. Once again, they will bring national and international artists to the Feijenoord district of Rotterdam South from the 4th till the 11th of September. The foundation is formed by murals, but last year they succesfully added another art discipline. The gas domes at Mallegatpark transformed into an art gallery housing a sculpture exhibition. The organization has big plans to bring even more art forms together at the festival during the upcoming edition.

One of the most important goals of ALL CAPS is to make high-quality art easily accessible. ALL CAPS is an open-air museum without an entrance fee or closing time. The focus is on the neighborhood and having a positive impact on the living environment. In addition, the festival is both a meeting place for creatives and platform for inspiration and innovation in the large field of street art. Young talent receives extra attention.

In style, the launch of the new name ALL CAPS does not go unnoticed. As of today, the city of Rotterdam is filled with posters that will arouse the curiosity of many. Graffiti writers are known for often having their own stickers in their pockets. If there is space, they will put them there. The new posters have lots of empty space! The special poster pole on Blaak (in front of art academy, Willem de Kooning) also has enough space to be stickered. Thus, ALL CAPS offers space to beautify the city together with artists right from the name change; exactly what they have been doing for years.

The line-up for the fifth anniversary edition of the Rotterdam street art festival will be announced later this year.

From now on, ALL CAPS can now be found online under their new name:


We got a very important message for you

Dear street art-fans and artists,

Four years after the Rotterdam edition of the international street art festival joined the worldwide POW! WOW! Family, the time has come for us to part ways. POW! WOW! Rotterdam will not be joining the current process of renaming the festivals under the Worldwide Walls umbrella. Instead, we have chosen to go independent and create a new name and branding for ourselves, to commemorate this new chapter in our history.

The decision has been made after our mother-organization committed to organize a future edition of the festival in Qatar. In this country, freedom of speech is rigorously curtailed, migrant workers are exploited under life-threatening conditions, and human rights abuses take place on a large and structural scale. We trust in the good intentions of our friends within the Worldwide Walls organization, but do not agree with their decision to set up an edition of the festival within this nation. 

We have been welcomed warmly within the awesome family formerly known as POW! WOW! Worldwide. The name was a reference to the colorful sound effects in comic books, as well as the traditional gatherings between certain Native American tribes in which they’d celebrate and exchange their cultures. At the time, we did not realize our taking up of this name caused hurt within some of these communities, for which we offer our apologies. It is one of many things we have come to learn about in the past four years.

We are nothing but thankful for everything our partnership with the organization now known as Worldwide Walls has taught us. Four years ago, we started as the young, brash little cousin. Now we have grown into a young adult, whose time has come to explore the world on one’s own. The love hasn’t cooled, but the time has come to stand on our own two legs. Our sincere thanks to Worldwide Walls and the trust and opportunities granted to us in prior years. We wish all our colleague festivals nothing but the best in the future! 

Soon we will return for ourselves. With a new name, an a new logo, and the established strengths of our organization: making Rotterdam look nicer with each step, and offering a stage to be shared by both renowned and upcoming artists. Mark it on your calendar: your favorite street art festival will be returning to its hometown of Rotterdam in September next year! We’re ready for our next step. Are you?

Talk to you soon!

One love, 

Team f.k.a. POW! WOW! Rotterdam.